Destination Apelviken

Apelviken is one of Sweden's most renowned surf and wind sports destinations, beautifully located just south of Varberg on Halland's sun-soaked coast. With its long, shallow sandy beaches, steady westerly winds from the Kattegat, and well-organised facilities, the area has become a natural meeting point for beginners and experienced practitioners of kitesurfing, windsurfing, wave surfing and SUP alike. Activity continues year-round – from family swims in summer to dramatic winter sessions that draw dedicated surfers from across the Nordics.

At the heart of the area lies Apelvikens Camping & Surfcenter, a five-star resort offering everything from modern hotel rooms and cosy cabins to caravan pitches, rental equipment and professional courses. The site features two restaurants, a heated pool, playgrounds and a relaxed atmosphere where the sea is always close. For many families along the west coast, Apelviken is the highlight of every summer – safe, comfortable and full of activity.

The beach itself is wonderfully family-friendly, with shallow water and soft sand perfect for small children to splash about or build sandcastles. Along the coast, scenic walking paths stretch all the way out to Getterön and back into Varberg, passing rocky bathing spots, small coves and sweeping views over the Kattegat horizon. The sunsets here are the kind you remember long after.

Apelviken is also an excellent base for exploring the rest of Halland. Varberg's charming town centre with its wooden houses and boutiques, the impressive Varberg Fortress, the legendary Cold Bath House, and the stunning beech forests of Åkulla are all within easy reach. Food lovers will find plenty of local restaurants serving fresh seafood and regional ingredients straight from the west coast.

Whether you are seeking an active holiday with adrenaline, peaceful family days by the sea, or a longer stay to truly unwind, Apelviken is an obvious choice on your west coast journey. Here, sea, wind and community come together in a way few other places in Sweden can offer.